Google+ grows to 10 million users

Google's Facebook competitor Google+ grew to 10 million users in just two weeks, the company announced Thursday.

That's only a bit more than 1% of Facebook's 750 million global users, but it still represents staggering growth for Google's infant social network, which isn't yet open to the public. The site remains in a "limited" trial phase.

"Growth on Google+ has been great," Google CEO Larry Page said on a conference call with analysts. "Over 10 million have joined. That's a great achievement for the team. There has been a ton of activity."

Google+ represents a part of the new CEO's grand vision for the 13-year old company. Despite Google's position as the worldwide leader in search, Page has opted to treat the company as a start up, increasing hiring and starting several new initiatives.